By Jeremy Wright
ISBN-10: 0072262516
ISBN-13: 9780072262513
With an specific glance within Google, Disney, Yahoo, IBM, and others, this publication exhibits how your organization can use blogs to elevate its visibility and remodel inner communicationsAll businesses, huge and small, comprehend that achieving clients at once and influencing - and being inspired by means of - them is vital to luck. weblog Marketingshows advertising and PR pros besides small company proprietors the best way to just do that with out spending some huge cash. Readers will how you can faucet into the ability of blogs to create a right away line of verbal exchange with clients, increase the company's visibility, and place their businesses as notion leaders.Blogs will quickly turn into a staple within the info vitamin of each severe businessperson . . . . Blogs supply an sped up and effective method of buying and figuring out the type of info we all want to make company decisions."
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For several of my clients, nothing is scarier than opening the floodgates of customer feedback—until they realize that the only thing scarier than hearing what customers have to say is not hearing what they have to say and suffering the consequences. If the idea of customer feedback is frightening to you, ask yourself why you are afraid. Are you afraid your service is subpar and that you cannot fix it? You must take responsibility for your actions. It’s better to have unhappy customers knocking at your door than no customers at all.
CREATING GREAT PRODUCTS The next challenge is deciding which great ideas get turned into products. After all, what good is thinking up the greatest idea in the world if your business can’t actually sell it? Smart companies hire people who are able to turn a great idea into a great product. These people, often called product specialists or product managers, know customers, know the market, and know how to deliver new products on time and on budget. However, to do their jobs well, product specialists need to talk directly to customers.
Reputation Management Blogs enable you to manage your online reputation. • Position You as Expert Blogs enable you to articulate your viewpoints, knowledge, and expertise on matters pertaining to your industry. • Intranet & Project Management Blogs make great, easy- to-use applications for internal communications within an organization. This may be one of the least well-known and underutilized areas of blogs. 29 30 Blog Marketing the easiest ways to engage in a thought-leadership campaign. The challenge, of course, is that you still need to create material, research and comment on news, and generally discover and impart information of value—as you would via any other medium.