By Melissa A. Schilling
Strategic administration of Technological Innovation, 4e by means of Melissa Schilling is the 1st accomplished and rigorous, but available textual content for the expertise and Innovation administration path. not like different books, Schilling’s technique synthesizes the foremost learn within the box, delivering scholars with the data had to improve case dialogue and research. the topic is approached as a strategic technique, and as such, is prepared to reflect the strategic administration technique utilized in such a lot process textbooks, progressing from assessing the aggressive dynamics of a state of affairs, to technique formula, to method implementation. As a quick, reasonable paperback, it's perfect to package deal with situations. steered case units from the writer can be found via McGraw-Hill Create or from the Harvard enterprise college Case Database.