By Laurie Bassi
ISBN-10: 160994061X
ISBN-13: 9781609940614
ISBN-10: 1609940628
ISBN-13: 9781609940621
ISBN-10: 1609940636
ISBN-13: 9781609940638
Businesses shirk taxes whereas padding profits.Firms foul the planet yet maintain raking in revenue.Reckless greed on Wall road is going principally unpunished.More proof that undesirable men end first in business?No. a special tale is unfolding.Noted economist Laurie Bassi and her coauthors express that regardless of the dispiriting headlines, we're coming into a extra hopeful monetary age.The authors name it the “Worthiness Era.” And in it, the great men are poised to win.Good corporation explains how this new period effects from a convergence of forces, starting from the explosion of on-line information-sharing to the emergence of the moral customer and the coming of civic-minded Millennials. around the globe, everyone is identifying the firms of their lives within the related method they pick out the site visitors they invite into their houses. they're difficult that businesses be “good company.”Proof is within the numbers. The authors created the nice corporation Index to take a scientific examine Fortune a hundred businesses’ documents as employers, dealers, and stewards of society and the planet. the consequences have been transparent: worthiness can pay off. businesses within the related with larger rankings at the index—that is, businesses that experience behaved better—outperformed their friends within the inventory marketplace. And this isn't a few educational workout: the authors have used rules of the index at their very own funding company to carry market-beating results.Using a bunch of real-world examples, Bassi and corporate clarify every one element of company worthiness, delivering senior executives with the instruments to evolve to the hot highway ideas for enterprise. The authors additionally describe how one can investigate different businesses with that you do enterprise as a shopper, investor, or worker. This particular consultant may also help you identify who the great men are—those businesses which are important of some time, your loyalty, and your funds.
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Extra resources for Good Company: Business Success in the Worthiness Era
Sample text
The Worthiness Imperative 21 CHAPTER ONE SUMMARY A convergence of forces is giving rise to a new economic era—which we call the Worthiness Era. The Worthiness Era • A combination of economic, social, and political forces is pressuring companies to become “good company” to their employees, customers, and investors. 1. Some of these forces have been gathering strength for centuries and others have taken shape just in the past few years. 2. Taken together, the forces amount to technology-fueled people power.
It is increasingly easy for people throughout the world to upload this content to the Internet. For years, organizations have had to worry about the possible theft of valuable data and contend with the prospect that embarrassing e-mails and other documents will be exposed by means such as litigation and government probes. Now, in this more interactive era, there are even more ways sensitive corporate information can be disclosed: in an employee’s YouTube video, through a tweet by a worker at a supplier, via a Facebook discussion page.
Amazon’s release of its Kindle 2 digital reading device is a case in point. As of late 2009, Amazon’s user review section showed that the device had an average rating of four out of five stars. But the third user review presented on the Kindle 2 page was from a customer who gave the product a mere one star. 47 Although it was a negative review and far from the average rating, some 17,450 of 18,600 people found the review helpful. The first two user reviews—detailed but largely positive—also had thousands of “helpful” ratings attached to them.