By Richard E. Foglesong
ISBN-10: 0300087071
ISBN-13: 9780300087079
ISBN-10: 0300133383
ISBN-13: 9780300133387
Joined jointly in an 'economic improvement marriage', Walt Disney global and Orlando, Florida, became the world's hottest vacationer vacation spot. This interesting publication strains the evolution of the connection among the Disney Co. and the encompassing group because it begun within the Sixties. Like such a lot shut relationships, the Disney-Orlando union has concerned clash and compromise. Richard Foglesong exhibits that this evolving dating validates the adage: whom you marry impacts what you'll turn into. Foglesong explains how Orlando leaders seduced the Disney Co. with monstrous street initiatives, how the Disney Co. shielded its estate from executive rules, and the way the corporate has used the governmental powers it bought. briefly, Disney global has turn into a "Vatican with Mouse ears", the writer proclaims. In a balanced and thorough research of the Disney-Orlando tale, Foglesong bargains a severe account of the way Disney has used - and in addition abused - its governmental immunities from the start of Disney international to the current below chairman Michael Eisner. Orlando's adventure with its largest neighborhood business enterprise increases vast questions on city improvement coverage. Can neighborhood leaders withstand the calls for of world companies? Do privatisation and deregulation provide a plausible procedure for fiscal improvement? And is it attainable to flee the burden of earlier fiscal improvement judgements that appear to fasten in, for instance, extra tourism and occasional wages, whereas locking out different possibilities?
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Extra info for Married to the Mouse: Walt Disney World and Orlando
Example text
The night before they had checked into a Tampa hotel under assumed names to avoid alerting the press and stirring up land speculation. They were going to Orlando so Walt could see it from the air once more before making a tentative commitment to the area. The many consultant reports that Walt had read on “Project X,” as the stealth project was known to a handful of company officials, could take him only so far; ever the artist, he needed to visualize the possibilities for himself. They were close to selecting an expansion site.
Path dependence theory, while not a proven theory, helps to explain why some destinations are unreachable in economic development. ” 17 Orlando’s economic development origins in tourism and passive government may eliminate destinations like Silicon Valley. The “networks” that support existing economic arrangements may make the “switching costs” too great. The mere possibility of this path dependence makes the history of Disney World and Orlando, of the formation and evolution of this economic development marriage, important to understand.
4 Unlike Disney Co. movies, Disneyland reliably made money. The business question was how to access the East Coast tourist market, since only two percent of Disneyland’s visitors came from the East. So many local boosters wanted a Disneyland for their city; it seemed to make sense—but where? They used the New York World’s Fair of 1964–65 to test the East Coast market, following the suggestion of Robert Moses, president of the Fair and a friend and admirer of Walt’s. Moses had visited Disneyland and saw a mock-up of the moving and talking Abe Lincoln, created for the Hall of Presidents.