By Barnard Stephen
ISBN-10: 0340719656
ISBN-13: 9780340719657
This quantity deals a concise and thorough advent to radio broadcasting as a space of research, putting radio in a ancient and modern media context and tracing the improvement and daily operation of the medium from the viewpoint of its associations, it practitioners and its viewers. It focuses not just at the associations of radio and the ways that programming is created and formed yet at the tricky factor of the way the cloth is acquired and utilized by its listeners. Drawing on quite a few educational methods, this article surveys radio progamming via its major genres and the editorial practices that tell tune choice and information insurance specifically; the language and magnificence of radio programming; the ideology at the back of radio's easy promise of companionship and get away; and the way and why radio output dovetails so heavily with operating and rest styles.
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Sample text
28 Institutions and Systems Fig. 3 YEAR continued TECHNOLOGICAL WORLD EVENTS UK RADIO PROGRAMMING US RADIO DEVELOPMENTS 1996 A further Broad- Telecommunications casting Act Act. introduces auction- ing of TV franchises. BBC restructures into five directorates and combines radio news and TV news. I98 First digital multiplex licence awarded to Digital One consortium. I99 NATO- Applications invited Yugoslavian for digital radio licensing microradio conflict. service for London. stations. FCC considers Public Service Radio Histories of the radio medium often refer to the BBC as the first great working example of the 'public service model' in broadcasting.
Which [has] tied the broadcasters more closely to the economic system which the state exists to guarantee' (O'Malley, p. 179). 6) can be read as a succinct summary of how the BBC now interprets its public service role - not as one of challenge or cultural leadership but as a tightly run, efficiently managed provider of broadly acceptable programming. Even the mention of producing programmes 'which commercial broadcasters are unlikely to undertake' is equivocal, as it does not preclude the BBC from creating programmes that the commercial sector does make.
Radio I's programming changes were enacted in tandem with changes at Radio 2, which was simultaneously refashioned to attract Radio I''s lost listeners. So while the audience profiles of networks change - or can be engineered to change - BBC radio can act corporately, by cross-promotion and targeted marketing, to make sure that listeners stay within its family. We can also see complementarity at work in the way the BBC has positioned itself against commercial rivals. e. commercial) Local Radio started in 1973 was to make Radio I the brand leader in pop radio and beat the ILR stations at their own game, the priority when Virgin started in 1994 was to ensure that Radio I was as distinct as possible.