By V. Kasturi Rangan, John A. Quelch, Gustavo Herrero, Brooke Barton
In response to learn awarded on the Harvard company School’s first-ever convention on company methods to poverty relief, enterprise strategies for the worldwide negative brings jointly views from major teachers and company, non-profit and public region managers. The individuals draw on useful and dynamic how-to insights from major BOP ventures from greater than twenty nations world-wide. this significant quantity displays poverty’s multi-faceted nature and a extensive diversity of actors—multinational and native companies, marketers, civil society businesses and governments—that play a job in its relief.
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Additional resources for Business Solutions for the Global Poor: Creating Social and Economic Value
His resentment of Mohua was not abstract. He had specific complaints about her lack of dowry. Q. Do you think that women should get property in their own name? A. Yes. qxp 11/16/06 3:24 PM Page 19 Microcredit, Segmentation, and Poverty Alleviation Strategy for Women 19 as dowry. That is why they don’t get property. But I didn’t get anything when I married (my wife). Manik was particularly resentful because, as the eldest brother in his own family, he had to find the dowry to marry off his sisters (he had nine siblings).
Reveal that marital, social, cultural, community, and household characteristics are all essential variables for effective segmentation. Her studies reveal that microcredit institutions and others serving the BOP can more effectively meet the needs of the poor if they fine-tune their segmentation models. qxp 14 11/16/06 3:24 PM Page 14 Business Solutions for the Global Poor In the paper “Understanding Consumers and Retailers at the Base of the Pyramid in Latin America,” Guillermo D’Andrea and Gustavo Herrero examine purchasing habits and preferences of Latin America’s low-income consumers.
They dutifully come each week to the Grameen Bank committee meetings and fulfill the repayment requirements. qxp 11/16/06 3:24 PM 24 Page 24 Business Solutions for the Global Poor for these customers at risk. A telltale sign is their reluctance to display their leadership skills in the Grameen Bank, in contrast to the prime customers who speak out with impunity during meetings. The loan has made Mohua more vulnerable. Because of status inconsistency, wife beating can increase even as the woman’s economic status increases.