Download Conquering Global Markets: Secrets from the world’s most by N. Hubbard PDF

By N. Hubbard

ISBN-10: 1137307722

ISBN-13: 9781137307729

ISBN-10: 1349332992

ISBN-13: 9781349332991

Conquering worldwide Markets bargains checks of the problems, facts, circumstances, and top practices of mergers, acquisitions, joint ventures and alliances through the international. utilizing info gleaned interviews with CEOs, the ebook presents insights into making international M&As profitable.

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Extra resources for Conquering Global Markets: Secrets from the world’s most successful multinationals

Sample text

European growth is going to be less than what everyone thought five years ago and so you have large pieces of the world growing in low, low single digits and then you see the US, which is expected at 2 or 3 percent. Then you see Asia, in theory, still on a very high trajectory—that is, whether it’s 8 percent, 9 percent, or 10 percent, whatever the growth projections are, they are fairly significant. You see the disparity and you see a lot of risk. There was seen a tension between the enormous market size with growth stagnation in the developed world and the emerging world’s smaller and immature markets exhibiting double-digit growth.

In addition, their product offering may be relatively standardized and as such not require a significant adaptation to be sold across a variety of markets thereby facilitating a homogeneity in approach (Callaway, 2006). Finally, they may need to gain a global scope at an early stage of development in order to gain a first-mover advantage—a jump on the competition—and therefore survive once the market becomes more competitive (McDougall and Oviatt, 2000). The fourth type of internationalizer is discussed more in depth in Chapter 9, that of the early strategic internationalizer.

One participant commented, “One of the benefits of being throughout the region is that we are less reliant on one country or one government in case it goes haywire. ” Changes in legislation were also seen to be a risk when operating in Europe. One participant lamented that the change in European Union legislation had almost overnight cost his organization dearly. ” Government corruption was, not surprisingly, seen as a key problem for operating in developing parts of the world, and was especially noted in Africa and Russia.

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