By Stephen Burgess
ISBN-10: 1605662240
ISBN-13: 9781605662244
ISBN-10: 1605662259
ISBN-13: 9781605662251
Over the last a number of years, loads of examine has been dedicated to using details expertise via small companies. One technological device now used to spice up corporation luck is internet presence enhancement in alignment with enterprise technique.
Effective net Presence recommendations for Small companies: concepts for winning Implementation is the 1st e-book to supply small companies with a holistic method of enforcing their internet presence via id of website content material that fits their enterprise process. A priceless learn for small enterprise vendors in addition to academicians and researchers, this publication connects a few of the concerns curious about the making plans and execution of winning sites for small companies.
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Extra info for Effective Web Presence Solutions for Small Businesses: Strategies for Successful Implementation
Example text
A Study of Emerging Tourism Features Associated with Australian Winery Websites. Journal of Information Technology and Tourism, 7(3/4), 157-170. Sellitto, C. (2004). Innovation and Internet Adoption in SME Wineries: An e-Business Best Practice Model, School of Information Technology, RMIT University. Sellitto, C. (2004). Internet Adoption by Australian Wineries: Perceived Benefits and Direct Marketing Practices. International Journal of Wine Marketing, 16(3), 58-72. WebCentral. (2007). com. php.
The selected interviewees were also representative of firms at various stages of development of online business processes. The face-to-face interviews were used to collect in-depth data to identify key issues that could define the drivers or barriers associated with a Web-based practice model. The interviews were carried out early in 2007. Details of the study can be found in Burgess, Breen and Quiazon (2007). Winery_case_06 The case study method was used to detail the motivations for Internet adoption as well as to document an understanding of how e-business allowed one particular small business to sell 70% of its wine via direct online sales - a technique that used e-mail permission marketing in tandem with Website ordering.
The advice and information provided by the book is broad and informative. The various areas covered include: • • • • Studying other Websites: Advice is offered on examining the Websites of other business to identify appropriate content, images, navigation and usability issues. There are numerous questions proposed that assists the small business operator on how they should address and undertake these tasks. Designing the business site: A series of topics are explored with information provided on marketing strategy for the Website, determining what the site should achieve, and implementing the Website.