By Ruth Stanat
ISBN-10: 0585099162
ISBN-13: 9780585099163
ISBN-10: 0814404103
ISBN-13: 9780814404102
Worldwide GOLD Panning for gains in overseas Markets within the quest for brand spanking new purchasers and new revenues, mid-sized businesses in each are listening to the siren music of the worldwide market. Too a lot of them immediately leap...and quick drown. Now there is a approach to guage, correctly and carefully, the professionals and cons of going international. the hot international Gold is a pragmatic, step by step advisor for conscientiously and strategically making plans a global growth attempt. It explains tips on how to: ** make certain if a services or products is admittedly acceptable for international markets ** determine which international locations or areas provide the largest gains -- and get inside of info from neighborhood specialists ** degree the fee of getting into a marketplace opposed to the strength for major and sustained revenues RUTH STANAT (Fort Wayne, IN) was once a senior strategic making plans and advertising govt ahead of founding SIS foreign examine, which makes a speciality of supporting agencies construct company intelligence networks. some time past few years, Ms. Stanat has traveled to greater than one hundred ten nations to aid overseas businesses strengthen their neighborhood enterprise intelligence, marketplace examine, and global alternate. She is the writer of The clever company.
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Extra info for Global Gold: Panning for Profits in Foreign Markets
Sample text
The chapter also outlines the changing market dynamics in France, Germany, Italy, the United Kingdom, Belgium, the Netherlands, Scandinavia and Spain. While most of us have had some experience in Europe, there are forces which still separate the countries in light of the issue of unification or segmentation. Gold still exists in this market through target research. " These markets offer market opportunities in telecommunications, utilities and energy, tourism, and technology. You must do your research in these markets as the risks are higher than in Western Europe.
The disadvantages are the lack of an in-depth understanding of a local market and the potential risk of rushing into a country and obtaining sales orders before you are ready to service these orders. The decision between the ready, aim, shoot approach and the shotgun approach depends on the mindset of your CEO , the culture of your company, and the types of products and services that you will be exporting. Step 4: Select an International Champion After you have selected your approach to globalization, you should identify someone, either yourself or your top sales or marketing person, to be your international champion.
If you try to think of all the complexities of marketing your products and services throughout the world, you'll never do it. You'll become so overwhelmed with the technicalities of the situation that you will delay or even not bother to sell your products into foreign markets. Do your homework. Conduct cost-efficient market research. There are two phases of market research: phase 1, preliminary market research; and phase 2, in-depth market research. Determine whether you can profitably export and distribute your products in the countries you are targeting Phase 1 market research is a relatively low cost way to minimize your risk in international markets.