By Daniel C. Esty
ISBN-10: 0300119976
ISBN-13: 9780300119978
Read Online or Download Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage PDF
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Extra info for Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage
Sample text
In a word, no. Here are five reasons why. Eco-Advantage • Laws that once applied only to big business are encroaching on smaller enterprises. Even bakeries and gas stations must now comply with clean air regulations. • Going after the consumption choices of individuals remains difficult politically, but advocacy groups have no problem demanding that small businesses curb their impacts. So while personal cars may not come under NGO attack, the emissions from taxi fleets or delivery services make a relatively attractive target.
Changed rainfall patterns could be devastating to farmers. Ski resorts could melt away. And more severe storms could wreak havoc on transportation systems and airlines. Some businesses are already feeling the effects profoundly, such as the insurance industry. The economic cost of extreme natural disasters has increased tenfold since the 1950s. In the face of further risk and uncertainty, reinsurance companies, like Swiss Re and Munich Re, are actively pushing for action on climate change. Beyond the direct weather and temperature effects, every company will face the second-order effects of climate change, particularly as regulatory policies to control greenhouse gas emissions kick in.
Biodiversity—a catch-all term for the spectrum of plant and animal life around us—preserves our food chain and the ecosystems on which all life depends. It also holds the prospects of new drugs, foods, and other products derived from newly discovered species. By its very nature, biodiversity is hard to measure, but it’s increasingly considered a critical natural resource that society must manage like any other. As a ballpark figure, one respected team of researchers put the value of biodiversity and ecological services in the trillions of dollars per year.