By Ismail Khalil Ibrahim
ISBN-10: 1591408660
ISBN-13: 9781591408666
ISBN-10: 1591408687
ISBN-13: 9781591408680
The guide of study on cellular Multimedia presents a descriptive, analytical, and accomplished evaluate of things, traits, and matters within the ever-changing box of cellular multimedia. This authoritative, research-based book additionally bargains in-depth factors of cellular strategies and their particular functions components, in addition to an outline of the longer term outlook for cellular multimedia. This well timed reference resource offers path for destiny researchers to pursue whilst studying matters within the box, and can also be the right instrument for practitioners attracted to making use of pioneering recommendations in sensible events.
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Extra info for Handbook of Research on Mobile Multimedia
Example text
Business models for electronic markets. Electronic Markets, 8, 3-8. , & Pousttchi, K. (2003). Mobile Commerce—Grundlagen und Techniken. Heidelberg: Springer Verlag. , & Kleineicken, A. (2000). Geschäftsmodelltypen im Internet. WiSt, 29(11), 628-636. KEY TERMS Business Model: Business model is defined as the abstracting description of the functionality of a business idea, focusing on the value proposition, customer segmentation, and revenue source. Business Model Types: Building blocks for the creation of concrete business models.
Further, direct MC revenues are generated by subscription fees (with or without the utilisation of the service centre) and transmission fees (for data generated and telephone calls using the emergency button). CONCLUSION This chapter presents an approach to classify mobile business models by introducing a generic mobile business model typology. The aim was to create a typology that is as generic as possible, in order to be robust and applicable for business models that do not exist today. The specific characteristics of MC make it appropriate to classify the business models according to the mode of the service offered.
Boston: McGraw Hill. , & Lamersdorf, W. (2000). Geschäftsmodelle des Electronic Commerce: Modell-bildung und Klassifikation. Paper presented at the Verbundtagung Wirtschaftsinformatik. , & Turowski, K. (2004). An approach for assessment of electronic offers. Paper presented at the FORTE 2004, Toledo. Fedewa, C. S. (1996). Business models for Internetpreneurs. html Hamel, G. (2000). Leading the revolution. Boston: Harvard Business School Press. Mahadevan, B. (2000). Business models for Internet based e-commerce: An anatomy.