Download India: Acquiring its Way to a Global Footprint by Suseela Yesudian PDF

By Suseela Yesudian

ISBN-10: 0230363539

ISBN-13: 9780230363533

ISBN-10: 1349336408

ISBN-13: 9781349336401

Award profitable case stories concentrating on the expansion of innovation in India.

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1 Economic reasons – growing Asian economies WCCLG wanted to expand in Asia, as most Asian economies were growing rapidly, like the Indian economy. The combined gross domestic product (GDP) of South-East Asian countries in 2007 were US $1,248,677 million more than the GDP of India, US $1,170,968 million, for the same year. The combined GDP of East Asian countries in 2007 was US $4,460,448 million, almost four times that of the GDP of India for the same year (World Bank, 2008). Monica Khanna 41 Another encouraging aspect of the Asian economy was that the GDP of developing Asian countries had been growing on an average of 8 per cent per annum.

4 From Soaps to Software to Soaps – Wipro Acquires Unza India Inc: Acquiring its Way to a Global Footprint Monica Khanna If you want to leave your footprints on the sands of time, do not drag your feet A. P. J. Abdul Kalam, Wings of Fire: An Autobiography (1999) Wipro had acquired Unza Limited, South-East Asia’s largest independent manufacturer and marketer of personal care products with operations in over 40 countries, to expand its consumer care division. This was the company’s biggest acquisition across all its business divisions, giving it immediate access to the South-East Asian markets and production capabilities.

An additional benefit of the acquisition for WCCLG would be acquiring a highly motivated workforce, with high employee work satisfaction. Employees of WCCLG would feel they were working for a progressive division of Wipro Ltd, one that could face the opportunities and challenges coming their way as a result of the growing Indian economy. WCCLG was making the most of opportunities in the FMCG space in India and had the ability to counter the strategies being followed by other FMCG competitors in India.

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