Download The Product Manager's Toolkit: Methodologies, Processes and by Gabriel Steinhardt PDF

By Gabriel Steinhardt

ISBN-10: 3642045073

ISBN-13: 9783642045073

ISBN-10: 3642045081

ISBN-13: 9783642045080

Product administration is tough, complicated, and sometimes misunderstood. around the high-tech undefined, vastly assorted tasks and obligations are attributed to product administration execs. assorted interpretations in regards to the position of product administration have purely additional careworn practitioners and stifled the facility to strengthen transparent and constant product administration methodologies. "The Product Manager’s Toolkit" booklet offers a constant andholistic managerial method of product administration and provides a realistic and complete technique (tasks, procedures, deliverables, and roles) that covers approximately all elements of product management.

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Additional resources for The Product Manager's Toolkit: Methodologies, Processes and Tasks in High-Tech Product Management

Example text

Therefore, there is an imperative need for practices that aid in clearly identifying and articulating market requirements, and that creates a strong framework for defining the product. The absence of these practices has the affect of compromising product success. 4 3 Product Definition Team Blackblot Product Frames Model This chapter introduces the “Blackblot Product Frames Model” and the concept of “Product Frames”, which are the conceptual building blocks that amount to the product’s overall functionality.

4 Blackblot Procedural Requirements Management Model 31 requirement. Unlike product requirements, market requirements are lasting and do not expire when technology or the solution evolve. The sum of all market requirements collected describes the total functionality needed to address the whole market problem. By understanding the overall functionally that is described by the sum of market requirements, it is possible to construe the scope of the market problem. Essentially, the market problem is described by the sum of market requirements, and the market problem scope is described by the overall functionality that is in the market requirements.

With the support of the product management team and paired with the help of outside research and consulting talent, the product planner produces one of the key product management reference documents – the “Market Requirements Document”. The MRD is a written representation of the overall functionality that users seek in order to address a particular market problem. Therefore, the MRD represents or describes the user view of a solution to the market problem. Since the market constantly changes and evolves, so does the product planner’s understanding of the market problems that exist.

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