By Marcel Mampaey, Freddy Ghys, Michel Smouts, Arto Vaaraniemi
ISBN-10: 1580536441
ISBN-13: 9781580536448
A state of the art booklet that gives you a accomplished realizing of 3G multimedia community providers and similar architectures. This useful source courses you in constructing the companies, fees and purchaser use information that would enable greatest profitability to your corporation. protecting either cellular and stuck networks, the publication completely explains 3G community criteria, implementation architectures, charging ideas, person profiles and QoS and protection concerns. featuring a large portfolio of present and destiny carrier percentages, the e-book explains find out how to bring up person wisdom and facilitate the provider utilization through customization, self-learning person profiles and the group inspiration. From the evolution in the direction of multimedia, the digital domestic surroundings and strategies for carrier provisioning, to charging and payment relationships, logical consumer profile types and end-to-end caliber of carrier coverage mechanisms, this source covers the serious parts you must comprehend to achieve success in latest more and more aggressive market.
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Additional resources for 3G Multimedia Network Services, Accounting, and User Profiles (Artech House Mobile Communications Series)
Example text
Tools can be used to help increase user 26 3G Multimedia Network Services, Accounting, and User Profiles awareness, such as advertisement, information push on a personalized portal, service discovery, and portal information by means of advertisement banners. When the user is better informed of available services, he or she can decide to subscribe and customize the service according to personal preferences. The service subscription should be as straightforward as possible, but the operator will have to provide sufficiently clear information, especially concerning subscription and usage costs.
The service would then be offered for free, with the possibly additional advantage of guaranteeing that no advertisements other than those authorized in the user’s preferences would reach him or her. Recent years show an increasing circulation of funny advertisement on the Internet in the form of short audio-video clips. Deals and discounts: Special deals and discounts would advertise price cuts that would only be valid for a short time. This advertising technique is already used daily with “calling item” radio announcements, except that the advertisement could reach more people with mobile.
Pictures and melody are simply anchored to a character in the message for easy display positioning. The enhanced or extended EMS adds the following to the basic EMS: • • • • Grayscale and color bitmap pictures and animations; Polyphonic melodies; Vector graphics; Object compression is added for performance. 3 Multimedia Messaging Servic e Multimedia messaging service (MMS) is defined jointly by 3GPP (that took over the SMS specification work) and the WAP Forum. 5G, and 3G. MMS provides: • • Person-to-person and person-to-machine messaging providing freeform text, color imaging, graphics, photos, audio, and video, all these with truly multimedia features such as a slide show with each slide showing: an image, a text part, and a sound, synchronized and timed.