By Stuart L. Hart
ISBN-10: 0131423304
ISBN-13: 9780131423305
ISBN-10: 0131439871
ISBN-13: 9780131439870
ISBN-10: 0131467506
ISBN-13: 9780131467507
Capitalism is certainly at a crossroads, dealing with overseas terrorism, world wide environmental swap, and an accelerating backlash opposed to globalization. businesses are at crossroads, too: discovering new techniques for ecocnomic progress is now tougher. either units of difficulties are in detail associated. establish sustainable items and applied sciences which may force new development whereas additionally assisting to resolve trendy most vital social and environmental difficulties. Hart exhibits tips to turn into really indigenous to all markets — and steer clear of the pitfalls of conventional 'greening' and 'sustainability' suggestions. This booklet does not simply element the best way to a capitalism that's extra inclusive and extra welcome: it bargains particular options to recharge innovation, development, and profitability.
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Additional info for Capitalism at the Crossroads: The Unlimited Business Opportunities in Solving the World's Most Difficult Problems
Sample text
Taking a reactive posture thus doomed companies to a decade or more of onerous regulations that treated the symptoms rather than the underlying problems. These regulations targeted specific wastes, emissions, pollutants, and exposure levels through command-and-control-style rules that forced companies to deal with problems “at the end of the pipe” rather than addressing them as part of their core strategy or operations. Unfortunately, pollutioncontrol devices can never improve efficiency or produce revenue; they can only add cost.
We should emphasize, however, the caveat “under the right circumstances:” Only through creativity, imagination, and the persistent development of particular skills and capabilities can firms simultaneously optimize financial, social, and environmental performance. By the early 1990s, the greening revolution had led to the creation of a new dual-degree program at the University of Michigan involving both the Business School and the School of Natural Resources and Environment: the Corporate Environmental Management Program (CEMP).
This chapter therefore closes with some thoughts on what it will take to make this happen in the real world of budgets, quarterly earnings reports, discounted cash flow analysis, and the discipline of the investor community. 28 CAPITALISM AT THE CROSSROADS Notes 1. W. Norton, 1972). 2. Ray Anderson, Mid-Course Correction (White River Junction, VT: Chelsea Green, 1998). 3. It is not my intention here to suggest that trade-offs do not exist between corporate economic and societal performance. Clearly, in some situations, commandand-control regulation is the only viable solution.