By Daren C Brabham
ISBN-10: 0262518473
ISBN-13: 9780262518475
Ever because the time period "crowdsourcing" used to be coined in 2006 through stressed author Jeff Howe, team actions starting from the production of the Oxford English Dictionary to the selecting of latest shades for M&Ms were categorised with this so much buzz-generating of media buzzwords. during this available yet authoritative account, grounded within the empirical literature, Daren Brabham explains what crowdsourcing is, what it's not, and how Read more...
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Additional info for Crowdsourcing
Sample text
Hines, Dylan Conger, Peter Hurd, and Zhenyu Lu tested a system whereby users answered questions about obesity and electricity use, including their body mass index numbers, their electricity usage, and their behaviors associated with these two facets of their lives. Users, in turn, were able to propose new questions about behaviors for future users to answer. Over time, the sophistication of the system was improved with greater participation, and users essentially proposed new behaviors to model against their actual body mass index numbers and electricity usage.
Both involve generating and vetting ideas that make one product or piece of media content stand out in a field of competitors. Since 2006, Doritos has promoted its Crash the Super Bowl contest, which invites people to submit thirty-second television commercials about the Doritos corn chip brand to a Web site. As with Threadless, the online community votes on its favorite ads until an ad with the most votes wins the contest. The winning ads are aired in the high-profile and 26 Chapter 1 expensive ad slots during the National Football League’s Super Bowl broadcast, and the creators of the winning ads receive a prize package of cash and gifts, including a trip to the Super Bowl.
Open-source production describes an arrangement in which individuals cooperate to produce a common resource on their own terms, in their own format, as a self-governing community. As individuals improve the common resource, they freely contribute their improvements back to the commons. Open-source software, such as the Mozilla Firefox Web browser, is an illustration of this arrangement. As bugs and security issues arise in the Firefox browser or as new features are desired, individuals in the Firefox community voluntarily program extensions, plug-ins, and new versions of the browser.