Download Data Strategy: How to Profit from a World of Big Data, by Bernard Marr PDF

By Bernard Marr

ISBN-10: 074947985X

ISBN-13: 9780749479855

Data is revolutionizing the way in which all of us do enterprise. each company is now a knowledge company and wishes a strong Data Strategy. even if under half% of all info is ever analysed and used, supplying large capability for enterprises while attempting to leverage this key strategic asset.

what's the price of your info and the way does it generate company price? Data Strategy, by way of bestselling writer Bernard Marr, presents a transparent blueprint exhibiting what firms have to do to outline and execute a good plan for one among their largest strategic resources: info.

It exhibits you ways to:

- outline your strategic information resources and information audience
- assemble the necessary information and installed position new assortment methods
- get the main from predictive analytics and computing device learning
- have definitely the right know-how, info infrastructure and key information abilities
- make sure you have a good defense and governance procedure in position to prevent large monetary, criminal and reputational difficulties.

Illustrated with case examples of agencies reminiscent of Walmart, RBS, Google and NASA, Data Strategy will equip any association with the instruments and methods it must benefit from colossal facts, analytics and the web of Things.

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Additional resources for Data Strategy: How to Profit from a World of Big Data, Analytics and the Internet of Things

Example text

A blockchain allows anyone to send value anywhere in the world where the blockchain file can be accessed. Each chain is essentially just an online database, stored in a distributed, peer-to-peer fashion among its users. Cryptography ensures that users can only edit the parts of the blockchain that they ‘own’ – by possessing the private keys necessary to edit the file. By giving private keys which you own to someone else, you effectively transfer the value of whatever is stored in that section of the blockchain.

The philosophy is one of the developments of the 800-person-strong analytics department, created as part of a £100 million investment in analytic skills and technology across the organization. The move is about restoring a disconnect which developed between banks and customers after the 1970s. The theory goes that early attempts at data-driven marketing, such as audience segmentation and mass mailing, were too focused on what the banks wanted – usually making sales – and often ignored what customers wanted.

In the years since then, all parties and most candidates have enthusiastically launched their own analytics strategies. Big data is also helping to answer the question of whether there has ever been life on Mars. NASA’s Jet Propulsion Laboratory, which runs the day-to-day mission planning for the Mars Rover spacecraft, is now using Elasticsearch technology (also used by companies like Netflix and Goldman Sachs) to process all of the data transmitted from the Rover craft during its four daily scheduled uploads.

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