Download High Performance Multimedia:A Reader on the Technological, by P.A. Bruck, J. Boumans, P. A. Bruck PDF

By P.A. Bruck, J. Boumans, P. A. Bruck

ISBN-10: 1586038613

ISBN-13: 9781586038618

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G. by lowering transaction costs, by streamlining its business processes and/or by optimising the inventory, production and delivery times of goods. Consumers benefit – 13 comparable with direct sales, factory outlets and/or manufacturers own retail stores 14 comparable with postal sales T. Pelkonen / Value Creation Patterns and Current Trends in Digital Media Service Creation 37 ideally – by enhanced shopping experience, access to larger selections of items and/or improved and personalised service.

The digital media company is very often directly hired to improve certain service area and expected to specialise into their media – to be the experts of the “digital channel and solutions”. g. com, Lego’s leading marketing and product innovation T. Pelkonen / Value Creation Patterns and Current Trends in Digital Media Service Creation 35 Figure 9: Digital solution creation value-web Copyright Pelkonen, LTT-Research Ltd, 2003 The key challenge for digital media company in solution creation field is to gain sufficient credibility in comparison specialised consultants and well-established technology providers Both these actors are by their history and company size much better positioned in the markets than the service sector newcomers – digital solution designers.

Many companies had to withdraw from international markets due to non-profitable operations and rapid capital consumption. Fast growth had its side effect – the internationalising companies could not keep up their operations in control and thus reach the set objectives. The digital media companies had versatile market strategies for internationalisation – with some companies targeting the US and the South-East Asian markets. Yet, most of the international activities were targeted to Scandinavia and West European markets, especially to the UK, Germany, the Netherlands.

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