By Edward Blackwell
ISBN-10: 0749449810
ISBN-13: 9780749449810
ISBN-10: 0749453583
ISBN-13: 9780749453589
Making plans is necessary; not anyone has ever maximized their enterprise good fortune by way of simply winging it. "How to arrange a marketing strategy" is a scholarly guide, the way to create the simplest marketing strategy attainable for one's corporation. targeting coping with source of revenue and costs, increasing, disposing of loans, and meticulously awaiting early indicators of failure, "How to arrange a marketing strategy" is a superb selection for marketers and a most sensible choose for group library company collections.
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Extra resources for How to prepare a business plan
Example text
From the time you decide to sell something on eBay to the time you have completed all the negotiations with the buyer and have got your money, a deal of time will have elapsed. In a paragraph above I emphasized the importance to a retailer of cash flow. Any delay in getting your money loses that retailers’ advantage. Having your own website can reduce any time delay. Your website is your very own ‘shop’. On it you can exhibit anything you choose (except libels, excitements to racism and child pornography).
It is assumed that you will be able to relate your purchases to sales on a month to month basis, as should be possible in most cases. However, when there is an element of ‘fashion’ involved, this close relationship between sales and purchases does not apply. For example, in the dress or shoe trade, there are summer styles and winter styles. All buying for the summer is done in the winter for delivery and invoicing in, say, March/April. A similar time-lag applies to the winter trade. 5, but half the sales are on 30 days’ credit and half the customers pay on time Total sales Credit sales May £ June £ July £ Aug £ Sept £ Oct £ 5,000 2,500 5,000 2,500 5,000 2,500 2,500 1,250 5,000 2,500 1,250 1,250 1,250 1,250 Nov £ Dec £ Jan £ 5,000 2,500 5,000 10,000 2,500 5,000 5,000 2,500 625 1,250 2,500 1,250 625 2,500 1,250 1,250 2,500 1,250 1,250 5,000 2,500 1,250 2,500 Cash from debtors last month’s two months ago Cash sales 2,500 2,500 1,250 1,250 2,500 Total cash received Payments to creditors 2,500 3,333 3,750 3,333 5,000 3,333 3,750 1,666 4,375 3,333 4,375 3,333 5,000 3,333 7,500 6,666 6,250 3,333 Cash flow –833 417 1,667 2,084 1,042 1,042 1,667 834 2,917 on to for the next-but-one.
Drawings – Alexander and his family have to live, and he decides he must draw £500 per month from the business, starting in month one. Many people going into business for the first time ask what wages they can pay themselves on PAYE. This question reveals a misunderstanding on the tax status of someone who is self-employed or running his or her own business as a sole trader or in partnership. Unless you form a limited company, which is usually inadvisable, you cannot pay yourself ‘wages’ which are subject to PAYE.