By Megan Brown (auth.)
ISBN-10: 0230100627
ISBN-13: 9780230100626
ISBN-10: 1349381365
ISBN-13: 9781349381364
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Additional info for The Cultural Work of Corporations
Example text
It is my hope that business studies—through closer attention to the corporate realm—could, as Nietzsche once wrote, act “counter to our time and thereby on our time, and let us hope, for the benefit of a time to come” (Nietzsche [1874] 1997, 60). Chapter 2 4 From Organiz ation Man to Liberation Management: An Examination of Individuality and Confor mity in the Workpl ace Something is provided for all so that none may escape. —Theodor W. ” Boeing’s online publicity emphasizes the company’s participatory atmosphere, where workers can and should feel free to contribute their ideas.
I’m not a workaholic—it’s just the place. I love the place,” says one, while another proclaims, “I don’t want anything in the world that would hurt Tandem. I feel totally divorced from my old company, but not Tandem” (Deal and Kennedy 1982, 9). ” (13). Ultimately, they find that the “grip” in question is corporate culture. Culture, in the context of the book, denotes organizational values, heroes (people who exemplify those values), rites and rituals (which “show employees the kind of behavior that is expected of them .
Finally, I suggest that the point to take away from this analysis of Darwinian imagery in business discourses is the same point that frightened so many of Darwin’s contemporaries when On the Origin of Species was first published: when it comes to evolution, no one gets to choose to survive. Chapter 4, “Taking Care of Business: Corporate Performance, Self-Care, and the Healthy Workplace,” examines another “survival”related issue: the intersection between corporate governance and self-help or self-care.